【ASUS】2024 CES 產品發表會
Mindset 與 ASUS 打造 2024 年度 CES 產品發表會。今年在轉場加入有別以往有故事性的劇情串連，以男主角的視角拓展各個產品的 multiverse 場域，帶出科技結合話題的趣味。影片內容涵蓋新產品的特點，並在視覺中呈現 AI 技術創新，並以分身劇情串接華碩產品的應用場景。
3D 場景和多元宇宙的結合創造出引人入勝的視覺冒險，讓觀眾感受到更高程度的沉浸感，打造多變的場景以建立不同的華碩世界觀。場景設計中，以精緻美學結合充滿禪意的暖調溫潤風格，Zen 系列使用暖色調的侘寂質感，氛圍的光線凸顯白色產品細節。硬派的 TUF 系列則是高反差的光線，呈現俐落的線條與剛硬質感。
今年不只著重於實際拍攝產品，也以 3D 動畫製作大型 ZenBook Duo 筆電，讓各個支線的調性更突出，鏡位切換也呼應 DUO 的使用方法與對應切換角度的設計。
將發表會科技創新的風格製作與敘事相結合，營造視覺感受的精彩體驗。
【ASUS】2024 CES Product Launch Event
Mindset launches with ASUS its 2024 CES Event with a fresh approach inserting storylines in transitions expanded from the perspective of the leading man to explore the multiverse field of every product which brings out the entertaining aspects of metaverse.
The event covers features of new products and visually presents the innovation of AI technology with avatar plots exploiting scenarios of ASUS product applications.
The combination of 3D scenes and multiverse creates a fascinating visual adventure, allowing viewers to experience a higher level of immersion through variety of settings in ASUS universe.
The design of sceneries draws in exquisite aesthetics filled with the warm gentle Zen style. The Zen series utilizes the warm colors of wabi-sabi textures, the ambient lighting highlights the details of products in white. The hardcore TUF series light in high-contrast to display sharp neat lines and firm touches.
This year the shooting not only focuses on actual products, 3D animation team constructs a gigantic Zenbook Duo laptop to accentuate the tonality of each series. The camera movements echo the Duo usage and correspond to the design of angle change.
The launch event in all crafted in a renovated tech style and narratives leads to a wonderful cinematic journey.