ASUS CES
OVERVIEW

【ASUS】CES 2025 全球線上發表會

以AI華碩虛擬城市開場,透過 3D 建築堆疊展示AI高效運算快速生成多樣化風格。影片運用 3D 算圖粒子技術,讓建築材質即時變換,象徵AI 的強大計算能力與靈活性,展現 ASUS 對未來科技的願景。

場景設計以飯店大廳為產品展示區,分為 Vivobook 咖啡廳,明亮活潑的色調搭配現代極簡設計,與 Zenbook 飯店大廳,溫潤細膩的質感,展現精工優雅。Zenbook的氣球轉場具象化其輕盈特性,使畫面更具記憶點,而在展示便攜性時,更以獨特的視覺手法,讓產品仿佛能從畫作中取出,巧妙突顯其輕薄機身,增添趣味與互動感。

ExpertBook 置於商務辦公室場景,突破以往區塊式產品介紹,這次透過流暢的運鏡與講者的動態走位,使畫面更具層次,強調產品在生活與工作場景中的實用性。

而 ASUS NUC 則設計在未來食品研究辦公室,跳脫傳統 IT 產品的商務形象,融入綠能與創新技術,展現ASUS在新興產業及多元應用領域的發展潛力。影片透過創新轉場、動態敘事與精心場景設計,巧妙呈現各系列產品的特色,營造沉浸式科技體驗,將 ASUS品牌理念與未來科技無縫結合。

【ASUS】CES 2025 Global Online Launch Event

The event kicks off with the AI-powered ASUS Virtual City, where 3D architectural stacking and real-time material rendering demonstrate AI’s speed, efficiency, and versatility—perfectly embodying ASUS’s vision for the future.

The product showcase takes place in a hotel lobby, featuring two zones: Vivobook Café, with vibrant colors and a modern minimalist design, symbolizing youth and creativity; and Zenbook Hotel Lounge, with warm, refined aesthetics that highlight elegance and craftsmanship. The Zenbook balloon transition visually emphasizes its ultra-lightweight design, while a unique effect makes it appear as if the laptop is being pulled from a painting, reinforcing its sleek and portable form in a fun, engaging way.

ExpertBook is presented in a business office, with fluid camera movements and dynamic speaker positioning that bring the scene to life, showcasing its practicality in daily work.

Meanwhile, ASUS NUC is featured in a futuristic food research lab, integrating green energy and cutting-edge technology, demonstrating ASUS’s adaptability in emerging industries.Through creative transitions, dynamic storytelling, and immersive visuals, the video seamlessly blends ASUS’s brand identity with the future of technology.